Problem
Beyond e-commerce, how do we define the digital presence of a physical product-based company that enhances the customer experience while growing sales?
Solution
The specific design and seven sins theme of the watches led me to create a strategic and strong story-based approach to connect with potential customers across multiple channels.
Brand identity
The brand CORE TIMEPIECES was about having many products and beliefs with a single core message. The focus was to create a lasting impression, connecting the customers to the brand to serve as the face, personality, and essence of Core Timepieces. Fostering trust and credibility and turning consumers into a community of loyal followers (without the creepy cult vibe).
All aspects at this phase of the project were compiled into a shareable, easy to use Brand Book.
Messaging
I managed a marketing team to create cross platform campaigns maintaining a clear communication of the brand's values, mission, and story in all aspects. This involved:
Story development
Social media based messaging
Interactive advertising
email and SMS based campaigns
Trade show booth design
Influencer partnerships
customer service voice
Video Content
The video process begins with developing concepts through thorough research and storyboarding. I then craft compelling scripts tailored to engage the target audience. During filming, I handle everything from location scouting and lighting to communication with my DP, ensuring high-quality footage. In the editing phase, I meticulously select and splice clips, enhance visuals with color correction, design sound, and incorporate still images. My work combines creativity and technical expertise to produce impactful videos that captivate and inform viewers.
E-Commerce
The company already had a large presence in the luxury and sports watch forums. Creating an online store was the obvious next step in providing a direct avenue to convert their social media followers into customers. Integrating shopping features directly into their social media platforms capitalize on impulse purchases and streamlined the buying process.
My goal for Core Timepieces was to develop a cyclical environment of social media followers and customers relying on UGC to help boost awareness.
Interactive Marketing Campaign
I created and managed a social media and email campaign targeted to users familiar with the brand. We ran it for seven weeks with each week focused on a different sin. The campaign offered discount codes when the user answered if they embraced or rebelled against the sin. We collected emails and phone numbers to grow the customer list and was able to synthesize the data afterwards to gather feedback for the design and marketing of the next watch they were developing.
Next steps
I continue to manage their social media presence, logistics around their e-commerce store, and manage a team in developing marketing campaigns
