As Creative Director for Core Timepieces, my role in social media management involved defining and overseeing the brand’s digital presence to ensure it aligned with the brand's fun and energetic ethos. I established a cohesive strategy that combined engaging storytelling, visually striking content, and consistent brand messaging to captivate our target audience of watch enthusiasts and aspirational buyers.
Through compelling visual storytelling and meaningful interactions, we aim to build a loyal community that resonates with our brand values and lifestyle.
Strategy Development
Content Strategy
Developed a comprehensive content strategy tailored to each platform, ensuring alignment with the brand’s goals, target audience, and overall marketing plan.
Campaign Planning
Planned out and executed social media campaigns to promote new product launches, special promotions, and brand initiatives, ensuring they are cohesive across all platforms.
Content Creation and Management
Visual Content: Created high-quality visual content, including photos, videos, and graphics, that showcases the watches’ design, features, and lifestyle appeal. Utilized professional photography and videography to highlight the luxury and craftsmanship of the products.
Content Calendar: Maintained a detailed content calendar to ensure consistent posting and timely updates. This includes planning posts for daily engagement as well as special events and holidays.
Storytelling: Crafted engaging captions and stories that resonated with the target audience, emphasizing the brand’s values, heritage, and unique selling points.
Community Engagement
Audience Interaction: Actively engaged with followers by responding to comments, messages, and mentions in a timely and authentic manner. Fostered a sense of community and built relationships with the audience.
Influencer Collaboration: Identified and collaborated with influencers and brand ambassadors who align with the brand’s image and can amplify its reach and credibility.
Analytics and Reporting
Performance Tracking: Used analytics tools to track the performance of social media posts and campaigns. Analyzed metrics such as engagement rates, follower growth, website traffic, and conversion rates.
Reporting: Prepared monthly reports summarizing key insights and performance metrics. Used this data to refine strategies and improve future content and campaigns.
Platform-Specific Responsibilities
Instagram
Visual Aesthetic: Ensured the Instagram feed maintained a cohesive and visually appealing aesthetic that reflected the brand’s luxury and elegance. Adjusted posting times as needed to ensure optimal interaction.
Instagram Stories and Reels:Utilized Instagram Stories and Reels to share behind-the-scenes content, product teasers, user-generated content, and interactive polls or Q&A sessions.
Facebook
Community Building: Leveraged Facebook’s community-building features such as Groups, and Events to engage with fans and create a loyal following. Looking into Live Sessions to further build communication with the followers and Founders.
Content Diversification: Shared a mix of content types, including long-form posts, articles, customer testimonials, and curated user content to keep the audience engaged.
YouTube
Video Content Creation: Produced high-quality video content that included product showcases, how-to guides, interviews, and brand stories. Ensured videos were well-edited and aligned with the brand’s image.
SEO Optimization: Optimized video titles, descriptions, and tags for SEO to increase visibility and reach on YouTube. Created compelling thumbnails and use annotations or end screens to drive engagement.
Brand Consistency and Compliance
Brand Voice: Ensured all social media content maintains a consistent brand voice and tone, aligning with the overall brand identity and messaging guidelines.
Compliance: Adhered to platform-specific guidelines and industry regulations, ensuring all content and interactions comply with legal and ethical standards.
Continuous Improvement
Trend Monitoring: Stayed updated with the latest social media trends, tools, and best practices to keep the brand’s social media presence fresh and innovative.
Feedback Loop: Regularly gathered and analyzed feedback from the audience and stakeholders to continuously improve the social media strategy and content quality.
