The packaging for a specific Core Timepieces' watch model needed to elevate the customer experience by offering a unique, memorable, and organized presentation. The challenge was to design packaging that could accommodate the various accessories—multiple straps, booklets, and gift items—while enhancing the unboxing experience. The goal was to create a lasting impression that reflected the brand’s attention to detail and premium quality.
The box is wrapped in durable black India ink dyed cover stock with foil embossed logo and stripes matching the color of the dial within.
I designed into the box a drawer that seamlessly integrated all the components. The main watch display sat prominently on top, with a hidden drawer underneath for the additional straps, booklets, and accessories, creating a sense of discovery for the customer. The materials chosen included high-quality paper with leather finishes, combining sustainability with luxury.
This packaging not only showcased the watch in a bold, elegant manner but also elevated the overall experience for customers, turning unboxing into a memorable moment in itself.
