Signage
A fresh and inviting sign is more than just an identifier; it's a powerful statement of your renewed brand and a crucial first impression for potential customers. A well-designed, modern sign will not only enhance your gym's visibility and curb appeal but also communicate the quality and contemporary feel of your unique fitness experience, drawing in new patrons and signaling a vibrant future for your establishment. I suggest creating an outdoor box sign out of acrylic that lights up from the inside. Using the badge logo without the slogan will increase the size of the name. The slogan should be painted on the front of the building. The slogan and the black and red building will be the visual that attracts the person driving by at 35mph..... not the sign.
Special thought should be afforded to the fact that the building's side wall will get more visibility coming north on Herricks Road. A mural is essential to communicate the idea of power and community.
