The Colors
A strong and bold color palette consisting of a deep crimson red to signify energy, passion, and strength. Black for sophistication and power, accented with vibrant athletic gold and grey accents. The names are inspired by roman emporers.
The typography to be used for web and print is Futura and Roboto Slab. Futura, a strong, sans-serif font, solid and slightly sheered, conveys stability, movement, and power. A slightly lighter, more refined Roboto Slab serif acts as a subhead font for taglines that reinforces the brand's core promise.
